Free · the Price Page Check
Could a family find
your prices tonight?
The family planning ahead does her comparing online, usually in the evening — and in the last national count, more than four out of five funeral home websites gave her nothing: no list, no ranges, no number. We’ll read your site the way her browser does — is a price page findable, are real figures visible, is the list she’d compare actually there — and email you the graded report.
Run the free check →How it works
- Tell us your site. The homepage is enough — or point us straight at your pricing page if you have one.
- We run five checks. Findability, visible prices, the GPL’s own line items, the document itself, and machine readability — each scored, with the evidence shown.
- The graded report arrives. Usually within a few minutes, by email. What’s strong, what’s missing, and what we’d do first — in plain words.
Run the free check
What the check covers
A findable price page
Whether a family can get from your homepage to your prices at all — a linked page that loads. Of the sites that post prices, only about 6% put them where a visitor finds them without hunting.
Prices in plain sight
Real dollar figures, readable as text on the page — an itemized list, not a teaser. A “starting at” number with nothing behind it is the one version of posting that can hurt you.
The list’s vocabulary
Direct cremation, immediate burial, the basic services fee — the General Price List’s own line items, the terms a comparing family (and the systems she asks) look for.
The GPL document itself
Whether the dated price list you already maintain is posted — a plain link straight to the document, which is California’s own template for doing this well.
Readable by machines
Whether the page is real HTML a crawler can read — not a JavaScript-only feed or prices locked inside an image — plus HTTPS and speed. AI answers about cost quote whoever they can read.
Fair questions
- Is this a compliance test?
- No. The FTC’s Funeral Rule requires a printed General Price List for anyone who asks in person, and accurate answers by phone — it requires nothing of your website, and this check never claims otherwise. (Two states go further: California requires posting, Oregon requires linking the full list from any shown price.) What the check measures is the transparency pre-need families now shop by.
- Why post prices at all?
- Because the family planning ahead compares online, usually in the evening, and she compares whoever posted a number. In the most recent national count, 18% of funeral home websites posted price lists. And the best available evidence points the opposite way from the old fear: in the study quoted in the FTC’s own rulemaking record, homes that hid prices charged a median 31–37% more than homes posting them prominently — hiding travels with charging more, not less.
- What does it cost, and what happens after I ask?
- Nothing. The check runs automatically — it reads your homepage and your pricing page the way a browser does, at most three polite fetches — and the graded report lands in your inbox, usually within a few minutes. Reply to it and a person answers. No list, no drip.
- Who are you?
- funeral.link — the company behind FuneralGuestbook, FuneralBiography, and FuneralHomeWebsites. Deathcare technology, built carefully, by people who think this industry deserves world-class tools.