Free · for funeral homes
When a family asks AI who to call,
does it say your name?
Families increasingly ask ChatGPT, and Google’s AI answers, where to turn when someone dies. Those answers are drawn from how your home shows up online — your obituary pages, your reviews, your website’s bones. We’ll read your site the way the machines do, and a person will send you the honest report.
Get the free audit →How it works
- Tell us your home. Name, town, website — thirty seconds, below.
- We run six checks. The AI answer itself, your obituary pages, structured data, reviews, consistency, and speed — each scored, with the evidence shown.
- A person sends the report. Usually within a day or two. What’s strong, what’s missing, and what to fix first — in plain words.
What one looks like
Before we run this on your home, here’s one we ran on ours. Solemn Oaks is our own demonstration funeral home — so we can show you the whole report, unedited, without putting another home’s name on a public page. Where the tool found a problem, it said so plainly. It didn’t spare us.
Funeral Home AI Audit · a sample
Solemn Oaks Funeral Home
Maple Bend, Michigan
What AI said today
“My mother just passed away at home in Maple Bend, MI. I need to arrange a funeral. Which funeral homes should I consider calling?”
…I don’t want to invent specific funeral home names that could be wrong. Search “funeral homes near [your town], Michigan” on Google Maps — this will show real, currently operating homes with reviews and phone numbers…
Solemn Oaks did not appearMaple Bend is our demonstration town, so the model was right to be careful. Your report asks about your real one — and records exactly what comes back.
What it could measure
Obituaries page found. 12 individual obituary links readable. Recent activity visible (2026).
Homepage responded in 167 ms.
No structured data (JSON-LD) on the homepage — AI engines have to infer who you are from prose. It didn’t spare us: this is our own site, and the finding stands.
What a demonstration home can’t show
A demonstration home has no Google Business Profile to read.
Nothing to verify against — no live profile to compare with.
A fictional town can’t appear in a real answer (shown above anyway — the mirror is the report’s headline for a real home).
What we’d fix, in order
- Publish FuneralHome structured data (JSON-LD): name, address, phone, hours.
- Claim the Google Business Profile — the single strongest AI-visibility signal a local business has.
- Structured data, crawlable obituaries, and reviews are how a home becomes the answer AI gives.
Yours reads your real pages, your live Google profile, and what AI says about your real town — the whole report, measured. Ask for your audit →
Ask for your audit
What the report covers
The AI answer itself
We ask the models what a family in your town would ask — who to call — and record whether your home appears, and how it’s described. This is the headline of the report.
Your obituary pages
Whether they exist at stable addresses, read cleanly without JavaScript, and how recently one was published — the pages AI (and Google) actually learn you from.
Structured data
The machine-readable layer (schema.org) that tells AI your name, address, phone, and hours — most funeral home sites are missing it entirely.
Reviews
Count, rating, and recency on your Google Business Profile — a heavy signal in every “best funeral home in…” answer.
Consistency
Whether your name, address, and phone match between your website and your business profile. Mismatches quietly erode machine trust.
Speed & reachability
How fast your site answers and whether it renders for a crawler at all — a site the machines can’t read might as well be unlisted.
Fair questions
- What does it cost?
- Nothing. The audit is free and complete either way — it exists because we build technology for funeral homes, and this is the homework we would do anyway.
- What happens after I ask?
- A person reads your site — usually within a day or two — and emails you the written report. No automated sequence, no list. One report, sent personally.
- Is this a sales pitch?
- It’s honest homework, and it may recommend things we happen to build — when it does, it says so plainly. Every recommendation stands on its own; most can be done by anyone, including your current website company.
- Who are you?
- funeral.link — the company behind FuneralGuestbook, FuneralBiography, and FuneralHomeWebsites. Deathcare technology, built carefully, by people who think this industry deserves world-class tools.