Nothing. The audit is free and complete either way — it exists because we build technology for funeral homes, and this is the homework we would do anyway.

What happens after I ask?

A person reads your site — usually within a day or two — and emails you the written report. No automated sequence, no list. One report, sent personally.

Is this a sales pitch?

It’s honest homework, and it may recommend things we happen to build — when it does, it says so plainly. Every recommendation stands on its own; most can be done by anyone, including your current website company.

funeral.link — the company behind FuneralGuestbook, FuneralBiography, and FuneralHomeWebsites. Deathcare technology, built carefully, by people who think this industry deserves world-class tools.

Funeral Home AI Auditfrom funeral.link

Measured · October 2026

The Funeral Home AI-Readiness Index

Families now ask AI assistants who to call when someone dies. Those answers are built from what a funeral home’s website makes readable — its structured data, its obituary pages, its reviews, its bones. We measured 2,366 American funeral homes on exactly that, and published how we did it. 33.6% score D or F.

What we found

A83

B404

C1,085

D562

F232

794 of the 2,366 homes we measured (33.6%) score D or F on these foundations. 487 score A or B. The middle is the largest group, which is the ordinary shape of an industry that has not been asked to think about this yet — not a failing one.

What this does not say. These grades measure the foundations an AI answer is built from. They do not measure whether an assistant actually names a given home — that is a separate test, and it is not in this data. A home scoring D is not “invisible to AI”; it is missing the machine-readable groundwork that makes being found likely. We are careful about the difference because the whole value of an index is that its claims are the size of its evidence.

How we measured it

The method is here rather than “available on request,” because an index whose workings can’t be checked is an assertion. Every home below was read the same way, by the same engine that produces the free audit — so any home can re-run its own line and get the number we got.

Site health

Whether the site answers a crawler at all, and how quickly. A site the machines cannot read may as well be unlisted.

Name, address, phone

Whether those three match between the website and the business profile. Mismatches quietly erode machine trust.

Obituary pages

Whether obituaries exist at stable addresses, read without JavaScript, and show recent activity — the pages a model actually learns a home from.

Reviews

Count and rating on the Google Business Profile, the heaviest single signal in a “best funeral home in…” answer.

Structured data

The machine-readable layer that states a home’s name, address, phone and hours outright, instead of leaving an engine to infer them from prose.

Scored out of 94. Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

The grade bands. A at 85% · B at 70% · C at 55% · D at 40%, and F below that.

The population. Every funeral home in our directory with a working website — 2,366 of them at this reading. It is a large sample of American funeral homes, not a census of all of them, and we say so rather than implying otherwise. A further 1,213 homes were attempted but produced no grade — unreachable, or their robots.txt asked us not to read them, which we honour.

How often it refreshes. A grade stands for 30 days before its home is measured again, so this page recomputes rather than freezing on the day it was written.

Whose servers we visited, and how. One visit per home per month, identifying ourselves honestly, obeying robots.txt, rate-limited and logged. We read only what a search engine reads.

Why no funeral home is named on this page

The aggregate is what this page is for, so it names nobody. Individual measurements are published — each home has its own page in the directory, with the evidence behind every point, so a reader can disagree with us using our own data.

What you will not find anywhere here is a ranking. There is no worst-first list, no way to filter the directory by grade, and no post calling out homes by name. You can look a home up; you cannot ask us who is bad. A letter without its reasons is an assertion, and a league table of struggling funeral homes would be a cost to working businesses and a cheap thrill for us. We also publish no grade we could not honestly measure — if our crawler was blocked or could not reach a site, that home has no page rather than an F.

A home can always see its own in full — that’s the free audit, sent privately, with the fixes. Think we measured you wrong? Tell us and a person reads it. Ask for yours →

Using these measurements

Quote them. The aggregate figures on this page, and any individual measurement in the directory, may be cited freely with attribution and a link back to the page you took them from. We would rather be quoted correctly than not at all, so if a number here is load bearing for something you are writing, ask us and a person will confirm it and tell you when it was measured.

Two limits, both honest. Business names, locations and review counts come from Google Maps and carry Google’s terms, not ours — we cannot license somebody else’s data onward. And the measurements are a snapshot with a date on them; a home that fixed its site last week is not the home this page measured.