Nothing. The audit is free and complete either way — it exists because we build technology for funeral homes, and this is the homework we would do anyway.

What happens after I ask?

A person reads your site — usually within a day or two — and emails you the written report. No automated sequence, no list. One report, sent personally.

Is this a sales pitch?

It’s honest homework, and it may recommend things we happen to build — when it does, it says so plainly. Every recommendation stands on its own; most can be done by anyone, including your current website company.

funeral.link — the company behind FuneralGuestbook, FuneralBiography, and FuneralHomeWebsites. Deathcare technology, built carefully, by people who think this industry deserves world-class tools.

Funeral Home AI Auditfrom funeral.link

Measured · August 2026

The Funeral Home AI-Readiness Index

Families now ask AI assistants who to call when someone dies. Those answers are built from what a funeral home’s website makes readable — its structured data, its obituary pages, its reviews, its bones. We measured 924 American funeral homes on exactly that, and published how we did it. 42.3% score D or F.

What we found

A21

B179

C333

D232

F159

391 of the 924 homes we measured (42.3%) score D or F on these foundations. 200 score A or B. The middle is the largest group, which is the ordinary shape of an industry that has not been asked to think about this yet — not a failing one.

What this does not say. These grades measure the foundations an AI answer is built from. They do not measure whether an assistant actually names a given home — that is a separate test, and it is not in this data. A home scoring D is not “invisible to AI”; it is missing the machine-readable groundwork that makes being found likely. We are careful about the difference because the whole value of an index is that its claims are the size of its evidence.

How we measured it

The method is here rather than “available on request,” because an index whose workings can’t be checked is an assertion. Every home below was read the same way, by the same engine that produces the free audit — so any home can re-run its own line and get the number we got.

Site health

Whether the site answers a crawler at all, and how quickly. A site the machines cannot read may as well be unlisted.

Name, address, phone

Whether those three match between the website and the business profile. Mismatches quietly erode machine trust.

Obituary pages

Whether obituaries exist at stable addresses, read without JavaScript, and show recent activity — the pages a model actually learns a home from.

Reviews

Count and rating on the Google Business Profile, the heaviest single signal in a “best funeral home in…” answer.

Structured data

The machine-readable layer that states a home’s name, address, phone and hours outright, instead of leaving an engine to infer them from prose.

Scored out of 94. Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

The grade bands. A at 85% · B at 70% · C at 55% · D at 40%, and F below that.

The population. Every funeral home in our directory with a working website — 924 of them at this reading. It is a large sample of American funeral homes, not a census of all of them, and we say so rather than implying otherwise.

How often it refreshes. A grade stands for 30 days before its home is measured again, so this page recomputes rather than freezing on the day it was written.

Whose servers we visited, and how. One visit per home per month, identifying ourselves honestly, obeying robots.txt, rate-limited and logged. We read only what a search engine reads.

Why no funeral home is named here

We know every grade in this index by name. We publish none of them, and we won’t. These are working funeral homes serving real families, and a letter grade beside a name on a public page is a cost to them and a cheap thrill for us. The aggregate is the useful fact; the individual grade belongs to the home that earned it.

A home can always see its own — that’s the free audit, sent privately, with the evidence behind every line. Ask for yours →