Funeral Home AI Auditfrom funeral.link

The directory · measured August 2026

Billings Cremation & Burial Services

Billings, MT

CMixed foundations — 62 of 94 on website foundations.

Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

What we measured, and what we found

Structured data16 / 20
  • JSON-LD present (3 blocks; types: BreadcrumbList, LocalBusiness).
  • Rich structured data beyond the basics: BreadcrumbList (+1).
  • No FuneralHome type declared — engines see a generic page, not a funeral home.
  • No structured hours.
Obituary pages22 / 25
  • Obituaries page found: http://www.billingscremation.com/obituaries/Vernon-West?obId=49114067#/obituaryInfo.
  • 2 individual obituary links readable.
  • Recent activity visible (2026).
Reviews2 / 15
  • Google Business Profile found, but no public rating data on it yet.
Site health12 / 15
  • Homepage responded in 161 ms.
  • The site is not served over HTTPS.
Link previews0 / 9
  • No link-preview tags at all — shares render as a bare URL.
  • No og:image — every share of this site renders without a photograph, which is the part people actually click.
  • No twitter:card tag.
Name / address / phone consistency10 / 10
  • Phone on the site matches the Google profile.
  • Street address matches the Google profile.
The AI answer testnot measured
  • The AI answer test wasn't run on this pass.

Business name, location and review counts from Google Maps

Is this your funeral home?

This page measures a website from the outside, the way an AI assistant does. If it is yours, the full audit goes further than we can here — it asks ChatGPT and Claude what they actually answer when a family in Billings, MT asks who to call, and shows you their answers in full, whether or not they name you.

Run the full audit

Think we got something wrong? The evidence above is everything we used, and we would rather be corrected than be wrong in public — the audit re-reads your site live.