The directory · measured September 2026
Clinton Cemetery Association
Irvington, NJ
FLittle for an engine to read — 36 of 94 on website foundations.
Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.
What we measured, and what we found
- No structured data (JSON-LD) on the homepage — AI engines have to infer who you are from prose.
- No obituaries page was discoverable from the homepage.
- Google rating 4.1 across 17 reviews.
- Homepage responded in 228 ms.
- The site is not served over HTTPS.
- No mobile viewport tag — the page is not declaring itself mobile-ready.
- Link previews carry: image, title, description.
- No twitter:card tag.
- Phone on the site matches the Google profile.
- Street address matches the Google profile.
- The AI answer test wasn't run on this pass.
Business name, location and review counts from Google Maps
Is this your funeral home?
This page measures a website from the outside, the way an AI assistant does. If it is yours, the full audit goes further than we can here — it asks ChatGPT and Claude what they actually answer when a family in Irvington, NJ asks who to call, and shows you their answers in full, whether or not they name you.
Run the full auditThink we got something wrong? The evidence above is everything we used, and we would rather be corrected than be wrong in public — the audit re-reads your site live.