Funeral Home AI Auditfrom funeral.link

The directory · measured August 2026

Needham-Storey-Wampner Funeral & Cremation Service

Marion, IN

DWeak foundations — 39 of 85 on website foundations.

Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

What we measured, and what we found

Structured data12 / 20
  • JSON-LD present (5 blocks; types: BreadcrumbList, LocalBusiness).
  • No FuneralHome type declared — engines see a generic page, not a funeral home.
  • No structured phone number.
  • No structured hours.
Obituary pages0 / 25
  • No obituaries page was discoverable from the homepage.
Reviews15 / 15
  • Google rating 4.9 across 256 reviews.
Site health12 / 15
  • Homepage responded in 55 ms.
  • The site is not served over HTTPS.
Name / address / phone consistency0 / 10
  • The phone on your site doesn't visibly match the Google profile ((765) 664-5030) — engines read that as two different businesses.
  • The business name as Google lists it (Needham-Storey-Wampner Funeral & Cremation Service) isn't readable on the homepage.
  • The street address on the profile isn't fully readable on the homepage.
The AI answer testnot measured
  • The AI answer test wasn't run on this pass.

Business name, location and review counts from Google Maps

Is this your funeral home?

This page measures a website from the outside, the way an AI assistant does. If it is yours, the full audit goes further than we can here — it asks ChatGPT and Claude what they actually answer when a family in Marion, IN asks who to call, and shows you their answers in full, whether or not they name you.

Run the full audit

Think we got something wrong? The evidence above is everything we used, and we would rather be corrected than be wrong in public — the audit re-reads your site live.