Funeral Home AI Auditfrom funeral.link

The directory · measured September 2026

Scanlan's: Where Life is Celebrated

Pompton Plains, NJ

CMixed foundations — 55 of 94 on website foundations.

Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

What we measured, and what we found

Structured data10 / 20
  • JSON-LD present (7 blocks; types: Organization, WebSite, WebPage, Person, Article, VideoObject).
  • Rich structured data beyond the basics: Person (+1).
  • No FuneralHome type declared — engines see a generic page, not a funeral home.
  • No structured address.
  • No structured phone number.
  • No structured hours.
Obituary pages8 / 25
  • Obituaries page found: https://www.scanlanfuneral.com/obituaries/.
  • No individual obituary links were readable on it.
  • No recent dates readable on the page.
  • The page appears to render via JavaScript only — AI engines (and many search crawlers) read the raw HTML and see almost nothing. That's a finding, not a formality: it means this content is invisible to the systems families now ask.
Reviews13 / 15
  • Google rating 4.9 across 58 reviews.
Site health12 / 15
  • Homepage responded in 1.5 s.
  • The site is not served over HTTPS.
Link previews9 / 9
  • Link previews carry: image, title, description.
Name / address / phone consistency3 / 10
  • The phone on your site doesn't visibly match the Google profile ((973) 240-8757) — engines read that as two different businesses.
  • The business name as Google lists it (Scanlan's: Where Life is Celebrated) isn't readable on the homepage.
  • Street address matches the Google profile.
The AI answer testnot measured
  • The AI answer test wasn't run on this pass.

Business name, location and review counts from Google Maps

Is this your funeral home?

This page measures a website from the outside, the way an AI assistant does. If it is yours, the full audit goes further than we can here — it asks ChatGPT and Claude what they actually answer when a family in Pompton Plains, NJ asks who to call, and shows you their answers in full, whether or not they name you.

Run the full audit

Think we got something wrong? The evidence above is everything we used, and we would rather be corrected than be wrong in public — the audit re-reads your site live.