Funeral Home AI Auditfrom funeral.link

The directory · measured August 2026

Thelen Funeral Services

North Prairie, WI

DWeak foundations — 41 of 85 on website foundations.

Foundations only: structured data, obituary pages, reviews, site health, link previews and name/address/phone consistency, scored out of 94. The AI answer test is not part of these grades. Grades are ratios, so a home measured before a change to the scoring stays comparable to one measured after.

What we measured, and what we found

Structured data15 / 20
  • JSON-LD present (3 blocks; types: BreadcrumbList, LocalBusiness).
  • No FuneralHome type declared — engines see a generic page, not a funeral home.
  • No structured hours.
Obituary pages0 / 25
  • No obituaries page was discoverable from the homepage.
Reviews11 / 15
  • Google rating 5.0 across 18 reviews.
Site health12 / 15
  • Homepage responded in 47 ms.
  • The site is not served over HTTPS.
Name / address / phone consistency3 / 10
  • The phone on your site doesn't visibly match the Google profile ((262) 392-4251) — engines read that as two different businesses.
  • The street address on the profile isn't fully readable on the homepage.
The AI answer testnot measured
  • The AI answer test wasn't run on this pass.

Business name, location and review counts from Google Maps

Is this your funeral home?

This page measures a website from the outside, the way an AI assistant does. If it is yours, the full audit goes further than we can here — it asks ChatGPT and Claude what they actually answer when a family in North Prairie, WI asks who to call, and shows you their answers in full, whether or not they name you.

Run the full audit

Think we got something wrong? The evidence above is everything we used, and we would rather be corrected than be wrong in public — the audit re-reads your site live.